ActioGlobal® and Adevinta have created PEAK®, a unique way of working that has transformed Adevinta into the largest online classifieds marketplace in the world.

PEAK® has made us confident in the people in our organization, opening up information to them so that they can synchronize more, so that they can communicate better, so that they understand what is going on within the organization and what is not moving at the appropriate rhythm.

When you have eighty teams in Spain alone, hundreds more in the rest of the world working in unison, remotely, in different time zones, with different cultures, different competitive positions… you need to provide transparency on where the organization is going.

When I consider what´s behind the empowerment by PEAK®, the answer is easy: there is synchronization and radical transparency. It’s a matter of Drumbeat®, of being all in sync, everyone at the same rhythm wherever they are in the world. Each team knows what the other teams are doing and can learn, see how they are progressing on their objectives and key results, OKR, and be inspired by the best practices of their peers.


The really nice thing about PEAK® is, it is not something driven top-down, but by the teams themselves, with their results and with the demand of more and more teams to join this way of working.