Make decisions slowly by consensus, thoroughly considering all options; implement rapidly (Nemawashi)
former Senior Vice President, Toyota Motor Manufacturing, Kentucky
Thorough consideration in decision making includes five major elements:
- Finding out what is really going on, including Genchi Genbutsu.
- Understanding underlying causes that explain surface appearances – asking “Why?” five times.
- Broadly considering alternative solutions and developing a detailed rationale for the preferred solution.
- Building consensus within the team, including Toyota employees and outside partners.
- Using very efficient communication vehicles to do one through four, preferably one side of one sheet of paper.
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Now let’s translate that consensus-building behavior into the daily business of a company. In a company, everyone is supposed to be in the same boat. There is no need to act like competitors. As I hear in large corporations, however, the biggest common problem is the «chimney» phenomenon. Many different groups stay in their own «chimneys» and seem to care more about how to achieve their own objectives than about the success of the company. These groups can be functional departments such as purchasing, accounting, engineering and manufacturing but also project teams that are implementing new software or even implementing Lean Manufacturing.
Often, these groups seem to act as if they want their particular department or project to get all the resources and their perspective to dominate all the decisions – they aim to win at all benefits, even if the other teams lose in the process.
At Toyota, things are different. The Nemawashi process is used on daily basis to collect the opinion, involvement and agreement of a broad cross-section of the organisation. It does not mean that all parties get what they personally want, but that they get an impartial hearing.
As shown in the graph below, Toyota’s preferred approach is group consensus but with management approval.

Source: The Toyota Way: 14 Management Principles from the
World’s Greatest Manufacturer, Jeffrey K.Liker
The A3 report (in which all the information needed for a complex decision is presented on one sheet of paper) is an essential element in the process of efficiently reaching consensus on complex decisions.
Toyota’s problem-solving process, which is based on Deming’s cycle, is embedded in an A3 report. Deming said that any good problem solving process should include all the elements of plan, do, check and act (PDCA). One of Toyota’s prerequisites when teaching A3 report writing is having taken a PDCA course.
The following figure shows how the A3 proposal incorporates the PDCA. In the spirit of Genchi Genbutsu, the A3 report starts already one step before planning – a thorough understanding of the current situation, values, expectations, policies, the reasons for the current system, etc. Once these foundations have been laid, you are ready for the stages of the Deming cycle – the plan, making or implementing the plan, and then monitoring and acting.

Source: The Toyota Way: 14 Management Principles from the
World’s Greatest Manufacturer, Jeffrey K.Liker
The ActioGlobal team recommends you to read Jeff Liker’s bestseller, The Toyota Way. Following the reading, experimentation on the Gemba will provide the real learning.