A.G Lafley has been recognized as the most successful CEO in the history of Procter&Gamble. At the beginning of all strategic renewal processes, he used to recall the seven deadly sins in strategy. With his messages, he put an entire multinational of more than 100,000 people on creative alert for the first of the three moments of truth that any organization periodically faces: definition, deployment and execution of strategy. Now we share this lessons that we apply on strategic consulting.
THE SEVEN SINS
He started with:
This is how A.G. Lafley characterized the first and most dangerous of the seven deadly sins in any strategy. And this is an aspect that has been noted at ActioGlobal from it position as strategic consulting.
Since I still see today how these deadly sins are destroying the dreams and good intentions of many organizations, I think it is worth remembering them and starting to become aware of them. I continue with the six sins that complete the one described above.
The strategy of doing all: not making decisions and making everything a priority. But never forget.
Don Quixote’s strategy: attacking rival «walled cities» or fighting the fiercest competitor first, face to face.
Let’s choose a setting where winning is possible through our superior value creation, we shall recommend as strategic consulting firm.
The Waterloo strategy: to initiate wars on multiple fronts with multiple competitors at the same time. Do not waste your Agile talent on it.
The crumb strategy for everyone: try to capture all channel or geographic or category segments at once.
The strategy of dreams that never come true: high-level aspirations and mission statements that never become a reality. Strategies that fill pinboards and PowerPoints but do not define:
The look-alike strategy: the strategic solution for the generic market, where all competitors are after the same customers, the same geographical position and the same segments with identical approaches.
To wrap things up: we must be aware that in today’s markets sinning is not an option. One sin is the beginning of the end of your aspiration to compete for winning.